How to Integrate Your Online and Physical Store
by JG Media LLC
Today aligning both the physical and online store experience for their customers is a high priority for all business owners. Owners have found the importance of creating a seamless, unified experience to cater to every customer. A seamless integration can be confusing if you don’t know what your customers are looking for. Integrate your online and physical store more effectively by promoting both on your website, using POS apps, and aligning your promotions.
Promote Both on Your Website
Fusing your online and physical store can be difficult when you don’t know where to start. By promoting both your online and physical space on your website, you can integrate both business experiences. A few ways you can accomplish this are by offering click and collect shipments from the store, home delivery, and of course a universal branding scheme. This will help you develop uniformity across both mediums.
Online and physical stores require a point-of-sale (POS) system to operate. It is to your benefit to use the same POS for both your online and physical store. You can do this through a variety of POS apps. Mobile POS systems can easily integrate with your e-commerce side. Using the same system, you can keep track of in-person and online sales and inventory. Using a POS system that tracks your physical and e-commerce goods will help you keep better organization of what products you have and employee progress.
Online and physical in-store-only coupons used to be popular. As consumers have started shopping online and integrated online and in-person experiences more seamlessly, this is no longer the case. You want your customers to shop with you, no matter what channel they are accessing you through. If you offer a discount online, be sure to offer the same discount in store. When running promotions, be sure to advertise them on both platforms to reach a broader audience. Aligning your promotions will go a long way in building trust with your customers and ultimately increase your sales and loyalty.
Providing an excellent online and in-person experience is crucial. This lets your customers access you at any time. To assume that a customer either visits you online or in your store is foolish. You can integrate a more seamless transition to your online and physical store by promoting both on your website, using POS apps, and aligning your promotions.
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