How to Increase Conversions Via Social Media
by JG Media LLC
The most important aspect of social media is the interpersonal interaction it promotes. This is meant to benefit relationships between family, friends, and customers to businesses. As a business, you can use social media to increase target audience engagement and build better customer relations.
Optimize Landing Page
When potential customers click the link to your website from your social media page, they are typically brought to a landing page. Typically, landing pages are used in conjunction with online ads or campaigns. They are much more specific and focused, making landing pages a better alternative to linking directly to your company website. For example, if you ran an ad on Facebook for a new bike you are selling, your landing page would go directly to information about the bike. The most effective landing pages are simple in design. According to Convert, if you are unsure which landing page design is more effective, you can always run a test on multiple designs.
Select the Right Platforms
One of the best parts about social media is that there is a place for everyone online. Different social media platforms cater to different types of people. As a result, your business will thrive more on one platform over the other. For example, restaurants do very well on Instagram whereas a lawn mowing service would not. However, there are ways your business can benefit from many social media platforms. In terms of customer service, Facebook is the best option. According to Podium, Facebook has the most conversion-friendly features out of all the major platforms. This allows you to answer customers’ questions in real-time much faster than through email.
Conversation Starting Posts
According to Buffer, the content you post on social media has a large impact on follower engagement. It matters what you post if you want to interact with your customers. Essentially, you want posts that encourage responses like comments, shares, and likes. One way to accomplish this is by including a question or challenge in your post, which will invite the follower to interact with your business. This is also beneficial to your business because more engagement on a profile helps views and likes to grow organically.
Social media is a great tool to help your business grow. You can use it for advertising and you can even use it to increase customer relations. Once you optimize your social media for customer experience, you will see your target market grow.
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