Why is Local SEO so important to Small Businesses in 2018
The term Local SEO, Search Engine Optimization and Google Rankings seem to be at the forefront when it comes to digital marketing and small businesses. The reason for that is because this is how small businesses can not just survive in this digital age but compete against the top brands. The consumer today want two things: convenience and a connection. This is why small businesses can do what the big brands cannot and that is to connect with the consumer.
What is Local SEO?
Because Google has for many years given small local businesses a free listing they have the ability to rank on both the free listing as well as keywords. When you add the fact that national brands will not use local keywords, small businesses can capitalize on this by using both the listing and the local keywords to bring attention to their brands.
Have you ever done a search on Google and added the keyword “near me” or better yet “your city or county”? Have you then scroll past the listings to see if there is a specific page for what you where searching for? This very reason is why Local SEO is important and how small businesses can thrive. Instead of getting the genetic big name brand, Google can list your name, brand, company and or service.
By using the same techniques used for national Google Rankings it can be scaled down to a local search and get the same results at a fraction of the time, money and resources. This very reason makes Local SEO a must for small businesses that are hurting by minimal exposure on the web. The time is now for small businesses to take their place on the web so they can not just survive but compete among the top brands and win.