5 Reason why you should do video in 2018

5 Reason why you should do video in 2018

5 Reason why you should do video in 2018

1. Video Equals Conversions

Videos can make in fact make you money. Adding a video to your product on your website can increase the conversions by 80%. And the JG Media team has made sure that video works well regardless of the category in which you want to use it in.


Video can also lead to sales. Studies show that 74% of users who watched an explanation video about a certain product bought it. So you better start creating an exciting product videos!

If you think about it, is not even that surprising. After all, our vision is our most dominant sense. Most information transmitted to our brain is visual. So if pictures can help boost engagement, imagine what video can do to your business.

2. Video Has a Great ROI 

Let’s get you excited shall we, 83% of businesses say that video provides good return on investment. Even though video production is not the cheapest task, it pays off.

Your videos don’t have to be perfect. It’s the content that matters! Latest research says that users are put off by videos that don’t explain the product or service clearly. Low quality and poor design didn’t matter as much.

3. Video Builds Trust

Trust is pinnacle of sales. But building trust should be a goal. The concept of content marketing is based on trust and creating a relationships. Stop selling and let the people come to you by providing them interesting and useful information.

Video content is likely to engage us and ignite emotions. YouTubers have become the most powerful social media figure to promote a brand. So, if you are serious about content marketing, you must be serious about video.

Promotional videos can foster trust. Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. But effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online.

4. Google really Loves Videos

Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. You’re 53 times more likely show up first on Google if you have a video embedded on your website.


Make sure to optimize your videos on Youtube for SEO. Write interesting titles and descriptions. Add a link back to your website, products, and services.

5. Video Appeals to Mobile Users

Video and mobile are like white on bread, they go together. 90% of consumers watch videos on their mobile. From Q3 of 2013, mobile video views have grown more than 233 percent. YouTube reports mobile video consumption rises 100% every year.


Google tells us that smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices.


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